Client: Heinz Tomato Ketchup

Project: FSU Design

Services: Fixture Design , Graphics Design  ,  Execution Plan

Heinz wanted to establish the remarkable brand positioning in the Indian market, in FMCG category by running a promotional activity in Indian modern trade outlets (hybrid retail stores) Purpose of this activity was to bring out Product USP and brand image very effectively.

I designed a set of FSUs under “100% Natural” brand positioning. The main objective of this marketing exercise was to differentiate, position and promote the Heinz as a healthy, Affordable and approachable brand addressing to the modern Indian families.