Client: CP Farm Fresh

Project: Retail Store Design

Services: Naming & Nomenclature  , Logo Design  , Packaging, Branding  , Space Design  , Fixture Design  , VM  , Ambient Graphics

CP Fresh, The Company which is known for its best food quality and freshness, wanted to launch their fresh meat product range by setting a brand and retail stores in the Indian market. CP Fresh wanted to launch “From Farm to Table”, a first-of-its-kind concept where a customer gets only the freshest meat sourced directly from CP state-of-the-art farms. The meat is processed and packaged in a hygienic environment with the freshness kept intact through cutting-edge practices.

We gave a turnkey branding and retail design solution which enabled CP group to grab a noticeable positioning in fresh meat retail segment. The idea was to project “From Farm to Table” , a first-of-its-kind concept where customers get only the freshest meat sourced directly from CP’s state-of-the-art farms